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The mail moment

Employee idea generates $820,000 in revenue

Tim Gallagher
Greater Boston Sr. Sales Executive Tim Gallagher

When Greater Boston Sr. Sales Executive Tim Gallagher learned a major catalog retailer was interested in expanding its use of mail, he pitched the company on several affordable options.

Gallagher told the executives about the “mail moment” — the daily ritual that consumers devote to retrieving their mail and discovering what it offers. The mail moment provides marketers with an opportunity to get their messages noticed and their offers considered.

The company is now using the Postal Service to mail its catalogs.

About 125,000 pieces per brand are sent every quarter — generating $820,000 in new revenue, with additional opportunities to come.

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