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Retailer uses Priority Mail to boost revenue

Persistence pays off for sales rep

Baltimore District Field Sales Representative Tonia Lott

Persistence paid off for Baltimore District Field Sales Representative Tonia Lott, who recently persuaded a local shoe retailer to use the Postal Service for its mailing needs.

Before closing the sale, Lott spent several weeks trying to get in touch with the company’s chief financial officer. She eventually connected with him through LinkedIn, a business-oriented social media site.

When Lott finally met with the executive, she explained how his company could significantly lower its mailing costs by switching to USPS Priority Mail Flat Rate service.

The executive agreed to make the switch, generating more than $218,000 in annual revenue for USPS.

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